‘Tony & Ziva’ Teaser Trailer Breaks ‘NCIS’ Franchise & ‘Paramount+’ Records With 93M Views In 7 Days

'NCIS: Tony & Ziva' photos and premiere date window
Michael Weatherly as Tony Dinozzo, Cote de Pablo as Ziva David and Isla Gie as Tali in ‘NCIS: Tony & Ziva’ Jason Bell/Paramount+

EXCLUSIVE: Tiva fans, who had been waiting patiently for more than a decade to see the NCIS couple reunited, flocked to the first footage of NCIS: Tony & Ziva, starring Michael Weatherly and Cote de Pablo. The teaser trailer for Paramount+‘s upcoming NCIS spinoff series amassed 93 million views across broadcast, social and digital in the 7 days following its May 5 release, according to Nielsen, social platform reporting and internal CBS/Paramount+ data.

That included 26.5M across Youtube and Social handles such as TikTok, Instagram, Facebook, X, and 13M on digital, including Paramount+. With combined 39.5M views, the Tony & Ziva sneak peek, which you can watch below, has become the most viewed Season 1 teaser trailer for a Paramount+ series ever across social and digital.

In an unusual move, capitalizing on — and paying homage to — NCIS franchise’s CBS history, the trailer also debuted on CBS during the May 5 season finale of NCIS. That airing as well as the full and truncated versions of the trailer running on the broadcast network throughout the following week accounted for 53.5M views.

 

It’s not an apples to apples comparison since the NCIS franchise goes back to the pre-Facebook, pre-Instagram, pre-YouTube and pre-X 2003 when the mothership series was launched, but the Tony & Ziva teaser ranks as the most-watched NCIS trailer in the franchise’s 22-year history.

The 7th installment in the NCIS franchise, Tony & Ziva picks up after Ziva’s (de Pablo) supposed death when Tony (Weatherly) left the NCIS team to go raise their daughter. Years later, Ziva was discovered alive, leading her to complete one final mission with NCIS before she was reunited with Tony and their daughter in Paris.

Since then – and where we find them in NCIS: Tony & Ziva – Tony and Ziva have been raising their daughter, Tali, together. When Tony’s security company is attacked, they must go on the run across Europe, try to figure out who is after them and maybe even learn to trust each other again so they can finally have their unconventional happily ever after.

Amita Suman, Maximilian Osinski, Julian Ovenden, Nassima Benchicou, Lara Rossi, Isla Gie, Terence Maynard and James D’Arcy also star. NCIS: Tony & Ziva is produced by CBS Studios. John McNamara serves as showrunner. The series is executive produced by John McNamara, Cote de Pablo, Michael Weatherly, Laurie Lieser, Christina Strain, Shelley Meals, and Mairzee Almas. The series is distributed by Paramount Global Content Distribution.

 

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